UPDATED 16:32 EST / JULY 16 2025

Chris Grusz, managing director of technology partnerships at AWS; Nick Otto, GM at IBM; and Siva Surendira, CEO of Lyzr, talk to theCUBE about the agent marketplace at AWS Summit NYC 2025. AI

AWS expands modular AI vision with agent Marketplace debut

A wave of innovation is transforming enterprise artificial intelligence as the agent marketplace emerges as a cornerstone for scalable, secure and modular automation.

Today’s enterprise landscape is no longer about monolithic models. Organizations are shifting toward composable, multi-agent architectures that emphasize productivity, trust and orchestration. Partners from startups to global tech leaders are responding with new tools, frameworks and business models that position agents as first-class citizens of modern cloud ecosystems, according to Chris Grusz (pictured, left), managing director of technology partnerships at Amazon Web Services Inc.

Chris Grusz, managing director of technology partnerships at AWS; Nick Otto, GM at IBM; and Siva Surendira, CEO of Lyzr, talk to theCUBE about the agent marketplace at AWS Summit NYC 2025.

AWS’ Chris Grusz talks to theCUBE about the company’s new AI agents, tools and related offerings.

“That’s why we’re really excited about the AWS Marketplace launch that we just came out with yesterday for agents and tools,” he said. “We launched with over 800 different partners. To have 800 launch partners is incredible. It’s really becoming the preferred way that people want to start getting their technology.”

Grusz; Nick Otto (second from left), general manager at IBM Corp.; and Siva Surendira (second from right), chief executive officer of Lyzr Inc., spoke with theCUBE’s John Furrier (right) at AWS Summit NYC, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how the AWS agent Marketplace is enabling a shift toward multi-agent architectures, with a focus on productivity, trust and scalable enterprise AI through curated tools, infrastructure and partnerships.

Building trust and scale into the AI agent Marketplace

Enterprises are no longer content with isolated AI tools. Instead, they’re pursuing interoperable networks of agents — modular components that can collaborate to complete complex tasks. This vision is already being realized in industries such as banking, insurance and marketing, where agent-based platforms are driving dramatic gains in productivity, according to Surendira.

“Lyzr is an enterprise agent platform with built-in responsibility guardrails,” he explained. “We had a chief marketing officer of a Fortune 500 company reach out and said, ‘I have a 10-member marketing team and I would like to just use agents to improve the productivity of my whole team.’ Fast forward [to] today, they have 18 marketing agents that’s running on Lyzr. What our platform does is to allow organizations to build skills. When more of these organizations build skills, we are able to take those skills to other organizations.”

This approach demands not just flexibility, but also trust. IBM has responded by integrating tools such as watsonx Orchestrate and API Connect into the agent Marketplace, making it easier for enterprises to discover and deploy reliable agentic solutions. With a flood of new entrants, curation and validation have become essential, Otto explained.

“As a customer, they’re all overwhelmed,” he added. “They’re looking at all of these different people reaching out to them with lots of different capabilities and type of filter that we can put onto our customers … it’s all about making it easier for the customer.”

That customer-first mindset extends to infrastructure and governance. AWS has built the agent Marketplace to support multi-agent networks, which Grusz says offer dramatically higher accuracy than early single-agent designs. This architecture is not just about functionality — it’s about establishing a foundation of security, identity and performance evaluation at scale.

“The multi-agent architectures are really becoming the more prevalent way on these things coming together,” Grusz said. “That’s why we’re really excited about the AWS Marketplace launch that we just came out with yesterday for agents and tools.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS Summit NYC:

Photo: SiliconANGLE

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