The multi-year reorganization journey at Celonis SE has culminated in a system-agnostic, artificial intelligence-driven process intelligence platform.

Celonis’ president, Carsten Thoma, discusses AI-driven process intelligence with theCUBE.

Simultaneously, the company’s market positioning has strengthened, with a fourfold increase in the number of platform customers in six months — across more than 15 use cases and domains, according to Carsten Thoma (pictured), president at Celonis. With so much going on, how does Celonis plan to maintain its momentum as AI continues to entrench itself as an inalienable value differentiator?

“Two years ago, we launched a concept of [object-centric process mining], this system agnostic, wall-to-wall, unbiased view,” he said. “It was a technology, it was hard to operationalize, and it did cost us some nerves and a lot of investment, but we successfully did so. Last year, we embedded this concept into a platform that is open for business — one that can serve our partners, customers and the whole ecosystem and community.”

Thoma spoke with theCUBE’s Rob Strechay and Savannah Peterson at Celosphere 25, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Celonis’ central message: process intelligence isn’t just about optimization anymore — it’s about reimagining how enterprises think, act and grow together. (* Disclosure below.)

Clarity in the age of AI-driven process intelligence

In an age where organizations are stuck between hype and value in AI, Celonis’ focus is on clarity. While many players struggle to differentiate between generative and enterprise AI, the company developed a “process language”, a shared business understanding that enables true AI, according to Thoma.

“Celonis developed a process language that is a common business language and creates a shared understanding,” he noted. “I think that the clarity for customers and also our partners that this layer brings is essential, especially this year with all this AI noise that we had in the industry last year.”

Companies struggle with agentic AI because their underlying processes are broken. Celonis’ AI-driven process intelligence layer addresses this foundational gap, enabling agentic systems to function as intended, Thoma explained.

“It’s a question of keeping it elastic, keeping the velocity high and stable from an infrastructure perspective, and then customers will adopt,” he said. “Every use case, every app, every partner app that will be launched over the next months will drive this adoption.”

The company also announced plans to double its partner applications by the end of January—adding 30 new apps on top of the existing 23 — signaling rapid ecosystem expansion and continued platform elasticity, Thoma added.

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Celosphere 25:

(* Disclosure: TheCUBE is a paid media partner for Celosphere 25. Neither Celonis, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE