Behavior-tracking software firm Amplitude Inc. today announced the launch of AI Feedback, a customer feedback engine using large language model technology that automatically turns raw input into prioritized, actionable insights.

AI Feedback has been created to tackle the issue that in the era of artificial intelligence, organizations have more customer data than ever, but often lack a unified platform to analyze insights. That means they have to stitch together fragmented feedback across a range of disconnected tools.

Amplitude argues that to develop products that provide real value, organizations need a complete, connected picture of how their customers feel and engage.

“The hardest part of building great products isn’t writing code,” said head of AI Yana Welinder. “It’s hearing what customers are saying across thousands of sales calls, reviews and support tickets. AI Feedback provides clarity into what customers really want – all in one place.”

AI Feedback works with Amplitude’s Analytics, Session Replay and Guides & Surveys to allow companies to instantly surface customer input, understand what matters most and take action within the Amplitude platform.

The technology powering the service comes from Kraftful Inc., a company acquired by Amplitude in July.

Using AI Feedback, customer can now surface and quantify the most requested features to develop a product roadmap that delivers maximum impact to customers, understand how customers talk about their needs to ensure product messaging aligns and surface the biggest customer pain points before they become cancellations, automatically identifying the bugs and frustrations that drive them away.

Additionally, the service allows organizations to map dissatisfaction to key accounts, revealing which issues need immediate attention and turn customer insights into stories and product requirement documents with a simple prompt.

In pre-launch testing, Amplitude customers were pleased with the results. The company quoted Amol Jain, head of product engineering at Replit Inc., as saying that “Amplitude AI Feedback helped us cut through the noise and see exactly what mattered to our users. Now, we’re prioritizing the right features, faster and we’re able to back every decision with customer evidence.”

AI Feedback is now available across all Amplitude plans, with organizations able to purchase larger volumes of feedback analysis as an add-on in Growth and Enterprise plans.

Photo: Amplitude